From Today’s Chicago Woman
Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media...
View ArticleWhat Social Media Has Done For Me
I decided to wrap up Social Media Week by thinking about just what social media means to me. It’s been more than I could have dreamed, when I was first exposed to it, before it had a name. Can you...
View ArticleDo You Hear Your Customers Screaming? (Probably Not.)
ATTENTION! Anyone who sells anything to anybody: You’re not hearing the complaints. Why? Because your customers are SCREAMING and telling their friends, Facebook compatriots, blog readers and other...
View ArticlePowerful Ways to Connect Via Social Media
A few weeks ago I posted this over at 12 Most. After a few interesting conversations regarding how social media has “no ROI” I decided it was time to post it here, too! When I share how I found one of...
View ArticleMonday Must-Reads: Ideas Good and Bad
Innovation is key to improving the customer experience. Innovation can sometimes mean experimenting and seeing what sticks. This week, there were a few great examples of trying stuff – sometimes...
View Article7 Simple Ways To Consider Your Customer
Much of what I do these days centers around evaluations. I evaluate web sites, shopping processes, social media presences, market trends, communications and more, all to inform my clients about the...
View ArticleWhy Social Media (Still) Works
This weekend, I was honored to be part of an article in the Chicago Sun-Times. The reason I was honored was because it was a column about engagement – for real. And it was a great way for me to talk...
View ArticleCan We Do Facebook Right?
I have a definite love/hate relationship with Facebook. I love catching up and keeping up with my far-flung friends (Istanbul, anyone!?), but I am not a big fan of the rants, the crazy or the way...
View ArticleCustomer Loyalty: Is It A Two-Way Street?
We’ve been having some fun over at the 360Connext Facebook wall (have you LIKED us yet!?) and started posting trivia questions this week. On Mondays, we’re posting a fun trivia question and the winner...
View ArticleWithout Personalization, Social Networking is Not Social
We’ve come a long way with social networking In the past few years, social networking has really taken off! Use of social media is quickly becoming mainstream communication. It is great to see so many...
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